
I spent years building a successful business before admitting something pretty bloody uncomfortable:
I wanted something different.
So I started again.
HerHustle came from my belief that women don't just need more business strategies.
We need confidence. Connection. Conversations. Accountability. People around us who make us think bigger.
And sometimes, someone to remind us to stop overthinking it and DO the thing.

Twenty years, more than one business, plenty of mistakes and a few things that worked. I lead with the lessons, not the medals.
HerHustle Live was personal.
On 18 September 2026, 60 women walked into the first ever HerHustle Live at The Nici in Bournemouth.
This one is personal. HerHustle Live is in memory of Amie Gray, raising money for The Ben Kinsella Trust and their fight against knife crime. Every speaker on that stage is a business bestie I've worked with.
We raised over £2,000. And we're doing it again.